Somewhere in between a sculpture and a prospective concept truck, the?Concept X study is a reinterpretation of what could be the direction of MAN Trucks in 2050.
Based on?magnetic levitation, the Concept X reinvents the architecture of a truck with an emotional approach. The lion of MAN becomes more than just a logo, it inspires the whole attitude of the vehicle.
With this theme, the corporate elements from MAN Trucks are enhanced like the three stripes on each side to show the strong presence the Concept X has on the road.
In this master degree project, I worked also on formal experimentations for the next sound identity of MAN magnetic truck range in 2050.
Thanks to an ecological background enhanced by technology, the Concept X shows the formal efficiency of the next truck generations.
But above all, the Concept X is a story about emotions, where people continue to be fascinated by the bright future for Trucks.
A huge thanks to Rudolf Kupitza, Holger Koos & the?MAN Design?team who gave great support from the beginning, and the?DMS Modellbau?team whose implication helped building this in 1:10 scale model!